It's about time someone got serious with the religious angle on the whole phenomenon.
Maybe the word "religion" may have some negative impact on some, but how else to explain a bunch of people that group together for nothing more than an instinctive feeling that something is right ? Coincidence ? May be ...
Sure there are a few who are just in love with the girl, but that's just a few of them.
But the rest are somehow "magically" serendipitously related.