>>20
Oh, I know these things tend to begin as jokes, and a sizable portion of the meme's users are not serious about it even today. The problem is that the median age of posters on 4chan's big sub-boards is somewhere in the teens. Eventually they ruin the jokes by either running them to the ground or, in the case of ironic models of behavior, taking them seriously. Not to mention that whatever they do, it also seeps out to the small sub-boards and other chans.